• TRA Insights - ANZ

    Get critical data and insights for the Australia and New Zealand IT markets. Become a member of the TRA community today.


    Join the free webinar


    TRA Webinar: The Digital Pulse of Australian SMBs H2, July 25, 2024


    A webinar introducing TRA analysis of relevant data drawn from our own and publicly available sources.

    Key questions answered:

    • What are the SMB tech and business priorities in Australia for 2024/25?
    • What is the split of buisnesses by size and demographics?
    • What is the Total Addressable Market (TAM) how is this changing?
    • What are the current trends in labor force dynamics and job prospects across key industries, and how might they impact IT spending and demand?
    • How do the latest economic and technology indices reflect the health of the digital economy?


    A 12-month program of data and insights on the ANZ market


    12-Month Program


    per year

    Everything in Essentials PLUS:


    An analytical dive into our most recent customer (end user) IT investment plans and digital strategy research for FY25.

    • What are the top Business Priorities and Drivers?
    • In what areas will ANZ organisations focus their IT investments?
    • What are the top IT management focus areas this year?
    • Do CxOs think there will be a change in their IT budgets? How can we describe spending sentiment?
    • What do CXOs want from partners and vendors?
    • What topics or trends do vendors and the channel need to pay close attention to in the next 6 months?

    Includes Enterprise, Mid-Market, SMB perspectives.

    • Access to 2 x members only webinars where TRA Principals will present the latest research.



    Get more access to TRA analysts.


    12-Month Program + Access to TRA Analysts


    per year

    Everything in Professional PLUS:

    • Access to 2 x webinars hosted exclusively for your organisation where TRA Principals will present the latest research.
    • Access to TRA principals for specific questions or topics.
  • What is included?

    The questions our service answers and the data you will have access to.

  • Subscribe to the TRA Insights ANZ Service Now

    Take advantage of our launch subscription pricing.

  • Need more information?

    Let us know your questions and we will be in touch soon.