• Tech Research Asia (TRA) is a boutique consulting and advisory firm working across Asia Pacific looking at trends in technology and working with customers, partners and vendors to build deeper market understanding and improve business results.

  • Dominic O'Hanlon, CEO, rhipe Limited (RHP.ASX)

    "As an Australian publicly listed technology company, it is important that rhipe engages with the best independent experts to assess market trends, forecasts, and strategic developments across the Asia Pacific region. Over the past 12 months, rhipe has engaged with Tech Research Asia to bring this expertise. The TRA team has been very knowledgeable, skilful and professional, advising and counselling the rhipe Executive Team on potential strategic initiatives and challenges. I would highly recommend TRA to any technology company looking to build out their growth strategy in APAC."

    James Henderson, Editorial Director of Asia Pacific and Middle East, IDG Communications

    "TRA is a standout research partner for Channel Asia across Asia, demonstrating unrivalled knowledge of the local market and a sharp understanding of both customer (end-user) and partner (channel) priorities. This joint expertise is rare for any analyst firm and demonstrates a vast array of specialisation from all aspects of the technology spectrum, whether the ecosystem approach of vendors, distributors and channel partners or the future investment plans of end-users – or both.
    TRA is a also master at going beyond surface-level insights to provide crucial in-depth context when presenting data and advising the market – recognising that general commentary stating the obvious is no longer a credible source of information. Knowledge spans the entire technology stack – from hardware to cloud – and is shaped by the delivery of pragmatic guidance and realistic advice with analysts aware of the day-to-day realities of the market. TRA is a one-of-a-kind research firm backed with a credible, strategic and collaborative approach to partnering... an important voice of authority in a crowded market."

    Jaron Cohen, Technology Manager & Go-to-Market Lead, Microsoft

    “The TRA team have supported Microsoft Australia in executing channel centric initiatives to accelerate the adoption of Windows 10, Microsoft security and address channel skills gaps. The team of Tim, Trevor and Mark bring creativity, insight and a diversity of perspective to complex channel issues, balancing channel pragmatism with strong client delivery outcomes.”

    Ben Johnson, General Manager Marketing & Strategy, Dicker Data

    "Mark and the team at Tech Research Asia are second to none when it comes to conducting and presenting evidence-based research. Their ability to derive actionable insights that resonate with their target audience has seen them become our go-to partner in their field. Mark's on-stage presence has captivated audiences at many of our events and his thought-provoking, data-driven discussions that challenge traditional thinking have been met with overwhelmingly positive feedback."

    Bob Peebles, Managing Director - Strategy, Datacom

    "Datacom work very closely with TRA across a number of areas ranging from input into our group and local strategies, differentiation and expertise, new products and services development, and insights into Industry trends and metrics. Whilst we engage with several Industry analyst organisations TRA provide the most valuable insight into what is relevant for our market and focus in a way which not only informs our strategic directions, but which guide us in the complexity of investment priorities. Their knowledge and “easy to deal with “ attitude is second to none. Their team is specialised in the right areas of IT Industry current and future initiatives and the ecosystems that impact customer’s business outcomes. TRA are a very valuable partner to Datacom."

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