• Business and IT Acceleration Program

    For the IT or Business Leader: TRA offers affordable recurring or one-off programs that are tailored to your needs and for any stakeholders you want involved. We embrace design thinking and help you to do it too. It’s flexible and you choose what will help you best.


    This can include:
    •Research reports, surveys, and content.
    •Collaborate with global experts and peers
    •Innovation, Education and Strategy Workshops.
    •Vendor analysis and shortlisting
    •Connecting service providers and start ups


    IT Channel Optimisation

    For vendors: we help you change from legacy channel programs to a more agile model that embraces the changes happening in the market to get more for your channel spend and efforts. We'll take you through our channel consulting framework to identify gaps and opportunities and help you implement the necessary change. We also help you to get closer to your customers and partners with our advisory boards and learn what they really think about your organisation.


    For channel leaders: we help you understand the shifts happening in the market and help you set sail on a modernisation journey for your business.

    Marketing and Events

    The market is changing. Customer preferences and buying patterns are shifting. We help you understand the market and engage it better with robust research methodologies, data-driven insights, and compelling content. We undertake quantitative surveys, qualitative interviews and focus groups, and desk-based research. We produce great content that is consistently the best rated campaigns for our clients.


    We also love talking. We thrive on educating and engaging audiences large and small with great presentations and peer discussions. From keynote presentations at large trade and industry summits, to intimate peer roundtable lunches or even one-on-one sessions, TRA speakers and events ensure you and your audience receive top value every time.

  • Our research coverage

    We conduct our own independent research and through client commissions. Some of our expertise lies in:

    Customer Experience

    Digital Platforms


    Content Management

    Conversational Interfaces

    Customer Analytics

    Mobile Everything

    Reality Tech (VR and AR)

    Chat bots and AI



    Intelligent Workplaces

    Agile Offices

    Activity Based Working

    End User Computing

    Collaboration and UC


    Field Services

    Printing and Document Workflows



    Human Capital

    Virtual Assistants and Chat Bots




    Agile Operations



    Data and Analytics

    App Development and Modernisation

    Project and Managed Services



    Agile and Continuous Development

    Design Thinking and Innovation


    Machine Learning and AI

    3D Printing

    Digital Twins

    Start ups and Industry X (e.g. Agtech, FinTech, etc)


    High Performance Foundations:

    Hybrid IT

    Public Cloud Computing


    Private Cloud

    Data Centres


    Edge Computing

    Smart Factories



    Software Defined Platforms



  • Contact Us

    We are different. Ask us how.

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