• Our Clients

    We work with many of the region's leading technology and service providers.

    Contact us to see how we can help your organisation.

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    Technology vendors

    We work with many of the world's largest technology providers including Microsoft, AWS and Google as well as emerging providers establishing a presence or looking to enter the Asia-pacific market.

    Check our services page for some of the ways we can help and contact us today for a discussion about how we can help accelerate your success.


    Recent Projects

    • Facilitating Partner Advisory Council meetings for key vendors with a broad mix partners from the Asia-Pacific region.
    • Facilitating an industry panel discussion and launch announcement with Hitachi Vantara and VMware with press.
    • Keynote at Google's partner conference in ANZ.
    • Keynote and facilitation at Microsoft's ACE Advisory Council.
    • Research into the partner ecosystem across Asia-pacific for a leading cloud provider to develop profiles and target lists for partner recruitment.
    • Keynote at Schneider Electric's ASIA Partner conference in Vietnam.
    • Sizing the B2B ISV market across Asia Pacific with AWS
    • SMB market research and customer journey map development with AWS across Asia Pacific.
    • Market research, GTM content, and strategy work with Schneider Electric on edge computing in Asia.
    • Identifying and profiling channel partners in ASEAN for Salesforce. 
    • Content development and webinar delivery with FujiFilm, Ultracommerce, and Freshworks. 
    • Annual cloud computing and IT infrastructure research, whitepapers, podcasts and videos with Datacom.
    • Annual Asia Pacific cyber security research, content, and roundtable events with Sophos.
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    Channel partners

    We work with a wide range of channel partners from SMB focussed MSPs to Large Multi-national providers right across the region. Our projects have included market and opportunity analysis, strategy development, leadership workshops, sales kick-offs, board presentations and advisory board participation as well as acquisition related activities.


    Recent Projects

    • Developing a comprehensive company wide strategy for a regional distributor.
    • Advisory and board services for a large Enterprise MSP.
    • New market entry analysis for a corporate focussed services provider.
    • CxO survey and insights research and content development including white papers, webinars for a national provider.
    • Strategic planning workshops with board and leadership teams for multiple partner organisations.
    • Joint vendor/partner events with Innovix targeting partner recruitment across Asia-Pacific region.
    • Keynote presentation at Dicker Data Tech X event in Auckland.
    • Merger & Acquisition advisory for multiple partners. Led sale process for xCentral leading to a transaction with Nexon Asia-Pacific.
    • Japan market entry and optimisation project.
  • Dominic O'Hanlon, CEO, rhipe Limited (RHP.ASX)

    "As an Australian publicly listed technology company, it is important that rhipe engages with the best independent experts to assess market trends, forecasts, and strategic developments across the Asia Pacific region. Over the past 12 months, rhipe has engaged with Tech Research Asia to bring this expertise. The TRA team has been very knowledgeable, skilful and professional, advising and counselling the rhipe Executive Team on potential strategic initiatives and challenges. I would highly recommend TRA to any technology company looking to build out their growth strategy in APAC."

    Ben Johnson, General Manager Marketing & Strategy, Dicker Data

    "Mark and the team at Tech Research Asia are second to none when it comes to conducting and presenting evidence-based research. Their ability to derive actionable insights that resonate with their target audience has seen them become our go-to partner in their field. Mark's on-stage presence has captivated audiences at many of our events and his thought-provoking, data-driven discussions that challenge traditional thinking have been met with overwhelmingly positive feedback."

    Rob Evans, Partner Marketing Director, Microsoft

    "I have worked with TRA on a number of projects, and, based on the great outcomes of those projects, I have recommended TRA to my Microsoft colleagues. TRA has subsequently completed several additional initiatives and delighted said colleagues. As a result, Microsoft has based campaign and general strategies on TRAs recommendations and insights. TRA’s Team are highly experienced in all facets of the IT industry and can support strongly successful business outcomes. As a boutique agency, TRA is flexible and cost effective and does not suffer from either bureaucratic process or rigidity which makes working with them a pleasure. They have my wholehearted endorsement."

    James Henderson, Editorial Director of Asia Pacific and Middle East, IDG Communications

    "TRA is a standout research partner for Channel Asia across Asia, demonstrating unrivalled knowledge of the local market and a sharp understanding of both customer (end-user) and partner (channel) priorities. This joint expertise is rare for any analyst firm and demonstrates a vast array of specialisation from all aspects of the technology spectrum, whether the ecosystem approach of vendors, distributors and channel partners or the future investment plans of end-users – or both.
    TRA is a also master at going beyond surface-level insights to provide crucial in-depth context when presenting data and advising the market – recognising that general commentary stating the obvious is no longer a credible source of information. Knowledge spans the entire technology stack – from hardware to cloud – and is shaped by the delivery of pragmatic guidance and realistic advice with analysts aware of the day-to-day realities of the market. TRA is a one-of-a-kind research firm backed with a credible, strategic and collaborative approach to partnering... an important voice of authority in a crowded market."

    Carlos Gouveia, General Manager Vic/Tas, Data #3

    "The last two years have brought on great uncertainty. Checking our assumptions and getting insights on where the market was moving was vital to our planning. Mark and the team from Tech Research Asia provided us with unbiased research insights that helped shape our region strategy and focus. Mark’s presentation to our team on these insights elevated their confidence with thought provoking observations and a very engaging style. TRA is a key input into our ever adapting strategy.”

    Bob Peebles, Managing Director - Strategy, Datacom

    "Datacom work very closely with TRA across a number of areas ranging from input into our group and local strategies, differentiation and expertise, new products and services development, and insights into Industry trends and metrics. Whilst we engage with several Industry analyst organisations TRA provide the most valuable insight into what is relevant for our market and focus in a way which not only informs our strategic directions, but which guide us in the complexity of investment priorities. Their knowledge and “easy to deal with “ attitude is second to none. Their team is specialised in the right areas of IT Industry current and future initiatives and the ecosystems that impact customer’s business outcomes. TRA are a very valuable partner to Datacom."