• Who is TRA?

    Tech Research Asia (TRA) is a technology research, consulting and advisory firm working across Asia Pacific specialising in analysing trends in technology and the impact on business value. We help organisations across the region, technology vendors and channel partners build deeper market understanding and improve their business results. We are a sustainable, data-driven, digital-first business that strives to innovate at speed with our clients. Our proven TRiAngulate methodology combines insights from tech vendors, channel partners, and businesses to provide a complete end-to-end market analysis and value for clients.

    Leading IT Channel Advisory Firm in Asia Pacific

    Agility. Optimisation. Partner identification and engagement.


    We have over 25,000 channel partners in our database.

    500+ keynotes, roundtable events, webinars

    Presentations and facilitation at round table and webinar events across the region. We've also published over 250 whitepapers and blogs. Our content is consistently rated as the most compelling and successful at engaging users by our clients.

    Leading SMB technology researchers in Asia Pacific

    Comprehensive research and data on the SMB market across Asia-Pacific combined with deep knowledge of needs and opportunities.

    Region's top software market consultants

    With deep and wide industry connections backed by extensive data-driven research we have the most comprehensive insights on market trends, players, and the future.

    Design Thinking + Emerging Tech Specialists

    Placing your customer at the heart of decision making with design thinking strategy days or advisory programs that explore emerging tech opportunities.

    The top 10 Tech companies in Asia-Pacific all work with TRA

    As do a broad range of start ups, established technology service providers, SMBs, and enterprise & government leaders.

    Influence on over $5B in Strategic Investments in 2020-21

    Strategic Planning. Mergers and Acquisitions. Start ups. Market Entry. We helped clients in all these areas invest successfully.

    Connecting 1000s of decision makers annually

    Advisory and customer boards. Engagement. Networking. We connect with thousands of decision makers yearly.

  • Our research coverage

    We conduct our own independent research and through client commissions. Some of our expertise lies in:

    Customer Experience

    Digital Platforms


    Content Management

    Conversational Interfaces

    Customer Analytics

    Mobile Everything

    Reality Tech (VR and AR)

    Chat bots and AI



    Intelligent Workplaces

    Agile Offices

    Activity Based Working

    End User Computing

    Collaboration and UC


    Field Services

    Printing and Document Workflows



    Human Capital

    Virtual Assistants and Chat Bots




    Agile Operations



    Data and Analytics

    App Development and Modernisation

    Project and Managed Services



    Agile and Continuous Development

    Design Thinking and Innovation


    Machine Learning and AI

    3D Printing

    Digital Twins

    Start ups and Industry X (e.g. Agtech, FinTech, etc)


    High Performance Foundations:

    Hybrid IT

    Public Cloud Computing


    Private Cloud

    Data Centres


    Edge Computing

    Smart Factories



    Software Defined Platforms