Who is TRA - Tech Research Asia

Who is TRA?
Tech Research Asia (TRA) is a technology research, consulting and advisory firm working across Asia Pacific specialising in analysing trends in technology and the impact on business value. We help organisations across the region, technology vendors and channel partners build deeper market understanding and improve their business results. We are a sustainable, data-driven, digital-first business that strives to innovate at speed with our clients. Our proven TRiAngulate methodology combines insights from tech vendors, channel partners, and businesses to provide a complete end-to-end market analysis and value for clients.

Leading IT Channel Advisory Firm in Asia Pacific
Agility. Optimisation. Partner identification and engagement.

We have over 25,000 channel partners in our database.
500+ keynotes, roundtable events, webinars
Presentations and facilitation at round table and webinar events across the region. We've also published over 250 whitepapers and blogs. Our content is consistently rated as the most compelling and successful at engaging users by our clients.
Leading SMB technology researchers in Asia Pacific
Comprehensive research and data on the SMB market across Asia-Pacific combined with deep knowledge of needs and opportunities.
Region's top software market consultants
With deep and wide industry connections backed by extensive data-driven research we have the most comprehensive insights on market trends, players, and the future.
Design Thinking + Emerging Tech Specialists
Placing your customer at the heart of decision making with design thinking strategy days or advisory programs that explore emerging tech opportunities.
The top 10 Tech companies in Asia-Pacific all work with TRA
As do a broad range of start ups, established technology service providers, SMBs, and enterprise & government leaders.
Influence on over $5B in Strategic Investments in 2020-21
Strategic Planning. Mergers and Acquisitions. Start ups. Market Entry. We helped clients in all these areas invest successfully.
Connecting 1000s of decision makers annually
Advisory and customer boards. Engagement. Networking. We connect with thousands of decision makers yearly.
Our research coverage
We conduct our own independent research and through client commissions. Some of our expertise lies in:

Customer Experience
Digital Platforms
Applications
Content Management
Conversational Interfaces
Customer Analytics
Mobile Everything
Reality Tech (VR and AR)
Chat bots and AI

Intelligent Workplaces
Agile Offices
Activity Based Working
End User Computing
Collaboration and UC
Mobility
Field Services
Printing and Document Workflows
Automation
Security
Human Capital
Virtual Assistants and Chat Bots
Drones

Agile Operations
Automation
Security
Data and Analytics
App Development and Modernisation
Project and Managed Services
CRM
ERP
Agile and Continuous Development
Design Thinking and Innovation
ITSM
Machine Learning and AI
3D Printing
Digital Twins
Start ups and Industry X (e.g. Agtech, FinTech, etc)

High Performance Foundations:
Hybrid IT
Public Cloud Computing
SaaS
Private Cloud
Data Centres
Colocation
Edge Computing
Smart Factories
IoT
Networking
Software Defined Platforms

Contact

Who is TRA?

Leading IT Channel Advisory Firm in Asia Pacific

500+ keynotes, roundtable events, webinars

Leading SMB technology researchers in Asia Pacific

Region's top software market consultants

Design Thinking + Emerging Tech Specialists

The top 10 Tech companies in Asia-Pacific all work with TRA

Influence on over $5B in Strategic Investments in 2020-21

Connecting 1000s of decision makers annually

Our research coverage

We conduct our own independent research and through client commissions. Some of our expertise lies in:

Customer Experience

Intelligent Workplaces

Agile Operations

High Performance Foundations: