Speaking Engagements

"TRA is a standout research partner for Channel Asia across Asia, demonstrating unrivalled knowledge of the local market and a sharp understanding of both customer (end-user) and partner (channel) priorities. This joint expertise is rare for any analyst firm and demonstrates a vast array of specialisation from all aspects of the technology spectrum, whether the ecosystem approach of vendors, distributors and channel partners or the future investment plans of end-users – or both.

TRA is a also master at going beyond surface-level insights to provide crucial in-depth context when presenting data and advising the market – recognising that general commentary stating the obvious is no longer a credible source of information. Knowledge spans the entire technology stack – from hardware to cloud – and is shaped by the delivery of pragmatic guidance and realistic advice with analysts aware of the day-to-day realities of the market. TRA is a one-of-a-kind research firm backed with a credible, strategic and collaborative approach to partnering... an important voice of authority in a crowded market."

"The last two years have brought on great uncertainty. Checking our assumptions and getting insights on where the market was moving was vital to our planning. Mark and the team from Tech Research Asia provided us with unbiased research insights that helped shape our region strategy and focus. Mark’s presentation to our team on these insights elevated their confidence with thought provoking observations and a very engaging style. TRA is a key input into our ever adapting strategy.”