Software, SAAS, and ISV Services
TRA principals are actively involved with the software community and include ex-CEOs of ISVs.
We are also on the board of start-ups and provide advice and guidance to emerging and mature stage software companies.
TRA's recent projects in the Asia Pacific software market include identifying new opportunities in Japan for a regional distributor with local SMB SaaS providers. It also includes sizing the B2B software market for AWS and offering strategic advice on investments. The AWS project also involved comprehensive engagement with SaaS providers hosted on AWS including Ultracommerce and Freshworks.
TRA also work with many of the world's leading SaaS companies, providing industry commentary and participating in panels on current topics.
We also help with creating agendas and aligning GTM messaging to industry trends and helping to formulate talking points and conducting live interviews with customer and SaaS executives.
Want to work with TRA?
We will always work with great people that want to do great things, whoever they are, whatever their circumstances, and whatever they want to do next. Contact us with the form above if you are interested.
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