Market Research and Analysis
The right methodology to the right questions at the right time.
Contact us to see how we can help to accelerate your market research and analysis.
Need answers to inform strategy and investment? Want to enter a new market? Trying to better understand customers and market trends?
TRA's proven TRiAngulate methodology combines insights from vendors, partners, and businesses to provide complete end-to-end market analysis and value. We undertake the right research and analysis to answer your specific questions at the time you need answers. Our coverage extends across Asia Pacific (and globally on request) and dives into enterprise, government, and SMB technology and business trends across all industries. Our market analysis services are done in collaboration with clients, are agile, and levarage digital tools. They encompass:
Quantitative surveys and qualitative research via interviews, focus groups, and roundtable discussions
Data analytics and research literature reviews
Analysis with proven consulting frameworks
Emerging technology reviews
Buying behaviour and customer journey maps
Clients and Project Examples
Our research clients include the biggest names in technology: AWS, Microsoft, Dell Technologies, Samsung, VMware, Citrix, Salesforce, HPE, Telstra, FujiFilm, Fujitsu, Sophos and more.
The video included above highlights work we completed with Temenos a global financial services software provider as part of a pan-Asia Pacific market research project. Read more here.
The title page image is from an annual security survey TRA conducts across the Asia Pacific region of 900 companies. Output includes internal strategy workshops, CxO roundtable and webinar events (in Japanese also), whitepaper content, and media enagement.
Contact us for more project examples or check the blog posts.
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