• Market Research and Analysis

    The right methodology to the right questions at the right time.
    Contact us to see how we can help to accelerate your market research and analysis.

    Need answers to inform strategy and investment? Want to enter a new market? Trying to better understand customers and market trends?

    TRA's proven TRiAngulate methodology combines insights from vendors, partners, and businesses to provide complete end-to-end market analysis and value. We undertake the right research and analysis to answer your specific questions at the time you need answers. Our coverage extends across Asia Pacific (and globally on request) and dives into enterprise, government, and SMB technology and business trends across all industries. Our market analysis services are done in collaboration with clients, are agile, and levarage digital tools. They encompass:

    • Quantitative surveys and qualitative research via interviews, focus groups, and roundtable discussions

    • Data analytics and research literature reviews

    • Analysis with proven consulting frameworks

    • Emerging technology reviews

    • Buying behaviour and customer journey maps

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    Clients and Project Examples

    Our research clients include the biggest names in technology: AWS, Microsoft, Dell Technologies, Samsung, VMware, Citrix, Salesforce, HPE, Telstra, FujiFilm, Fujitsu, Sophos and more.


    The video included above highlights work we completed with Temenos a global financial services software provider as part of a pan-Asia Pacific market research project. Read more here.


    The title page image is from an annual security survey TRA conducts across the Asia Pacific region of 900 companies. Output includes internal strategy workshops, CxO roundtable and webinar events (in Japanese also), whitepaper content, and media enagement.


    Contact us for more project examples or check the blog posts.

  • Rob Evans, Partner Marketing Director, Microsoft

    "I have worked with TRA on a number of projects, and, based on the great outcomes of those projects, I have recommended TRA to my Microsoft colleagues. TRA has subsequently completed several additional initiatives and delighted said colleagues. As a result, Microsoft has based campaign and general strategies on TRAs recommendations and insights. TRA’s Team are highly experienced in all facets of the IT industry and can support strongly successful business outcomes. As a boutique agency, TRA is flexible and cost effective and does not suffer from either bureaucratic process or rigidity which makes working with them a pleasure. They have my wholehearted endorsement."

    James Henderson, Editorial Director of Asia Pacific and Middle East, IDG Communications

    TRA is a standout research partner for Channel Asia across Asia, demonstrating unrivalled knowledge of the local market and a sharp understanding of both customer (end-user) and partner (channel) priorities. This joint expertise is rare for any analyst firm and demonstrates a vast array of specialisation from all aspects of the technology spectrum, whether the ecosystem approach of vendors, distributors and channel partners or the future investment plans of end-users – or both.
    TRA is a also master at going beyond surface-level insights to provide crucial in-depth context when presenting data and advising the market – recognising that general commentary stating the obvious is no longer a credible source of information. Knowledge spans the entire technology stack – from hardware to cloud – and is shaped by the delivery of pragmatic guidance and realistic advice with analysts aware of the day-to-day realities of the market. TRA is a one-of-a-kind research firm backed with a credible, strategic and collaborative approach to partnering... an important voice of authority in a crowded market.

    Chris Marshall, Managing Director, blueAPACHE

    “We were introduced to TRA by one of our key vendors when we were looking for some help with market insights related to 2 new solutions we were looking to bring to market. TRA were able to quickly understand what we were trying to do and brought solid, evidence-based data about the market, buying behaviours and competitive landscape that allowed us to be more confident in our decision making for these new ventures.”