Go-To-Market + Content Development
We specialise in optimising and accelerating go-to-market initiatives with services ranging from customer and CxO research and original content development including white papers, case studies, video testimonials, webinars and more. Contact us to see how we can help to accelerate your GTM activities.
Go-To-Market
We work with technology vendors and channel partners to help them align and optimise their Go-To-Market strategies and investments to maximise effectiveness in their target markets. Some of our services include:
- Identification of key target markets including sizing if needed.
- Market research to generate unique customer or partner insights.
- Customer acquisition and retention program development or refinement.
- Competitive review and analysis of key differentiators.
- Building out customer messaging and testing messaging in market.
- GTM strategy and effectiveness, ratios and role of sales, marketing, customer success etc.
- Organisational design, optimising for evolving market requirements.
- Connecting you with potential partners
Content development
We can develop a wide range of original content including:
- White papers, short and long form.
- Content and presentations for customer and partner events.
- Webinars and CxO panel sessions (present and/or facilitate).
- Case studies; written and/or video based.
- Blog posts - TRA or client branded.
- Customer video testimonials.
- Infographics for social media marketing.
- Podcasts
- Custom account-based reports and presentations.
Contact us to see more examples of our recent work.
Services for Partners
We also provide go-to-market services for partners to help them identify and target opportunities with unique and compelling content:
- White papers, short and long form.
- Content and presentations for customer and partner internal events.
- Webinars and CxO panel sessions (present and/or facilitate).
- Case studies; written and/or video based.
- Blog posts - TRA or partner branded.
- Customer video testimonials.
- Infographics for social media marketing.
- Podcasts.
Contact us to see more examples of our recent work.
