• Channel Strategy + Partner Services

    TRA are the region's leading channel advisory firm. We do research not just with vendors and customers but also with channel partners to build a 360 degree view of the market.

    Contact us to accelerate your strategy.

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    Channel Strategy & Optimisation

    We work with many of the world's leading technology providers to help them optimise the effectiveness of their channel programs across Asia-Pacific.

    Some of our services include:

    • Channel research to generate unique insights into partner landscape.
    • Keynote presentations and facilitation of panels at partner events, sales kick-offs and leadership meetings.
    • Building target partner profiles to drive new partner acquisition. Creating long and short lists of potential partner candidates across Asia Pacific.
    • Development of original content including white papers and infographics for partners on market opportunities.
    • Design and facilitate partner advisory council meetings across Asia-Pacific.
    • Joint vendor-partner workshops to align teams, uncover new opportunities and accelerate growth plans.
    • Partner satisfaction program design and optimisation.

    Services for Channel Partners

    We provide consulting and advisory services for channel partners to help them better understand the markets they operate in and to optimise results. Some of our services include:

    • Market assessment, sizing and opportunity identification.
    • Market update presentations, leadership and company kick off presentations.
    • Strategy development and leadership workshops.
    • Competitive intelligence and differentiation.
    • GTM strategy and effectiveness, customer acquisition & retention programs.
    • Participation in (or help to establish) an advisory board.
    • Organisational design, optimising for evolving market conditions.
    • Operational processes.
  • Ben Johnson, General Manager Marketing & Strategy, Dicker Data

    "Mark and the team at Tech Research Asia are second to none when it comes to conducting and presenting evidence-based research. Their ability to derive actionable insights that resonate with their target audience has seen them become our go-to partner in their field. Mark's on-stage presence has captivated audiences at many of our events and his thought-provoking, data-driven discussions that challenge traditional thinking have been met with overwhelmingly positive feedback."

    James Henderson, Editorial Director of Asia Pacific and Middle East, IDG Communications

    "TRA is a standout research partner for Channel Asia across Asia, demonstrating unrivalled knowledge of the local market and a sharp understanding of both customer (end-user) and partner (channel) priorities. This joint expertise is rare for any analyst firm and demonstrates a vast array of specialisation from all aspects of the technology spectrum, whether the ecosystem approach of vendors, distributors and channel partners or the future investment plans of end-users – or both.
    TRA is a also master at going beyond surface-level insights to provide crucial in-depth context when presenting data and advising the market – recognising that general commentary stating the obvious is no longer a credible source of information. Knowledge spans the entire technology stack – from hardware to cloud – and is shaped by the delivery of pragmatic guidance and realistic advice with analysts aware of the day-to-day realities of the market. TRA is a one-of-a-kind research firm backed with a credible, strategic and collaborative approach to partnering... an important voice of authority in a crowded market."

    Jaron Cohen, Technology Manager & Go-to-Market Lead, Microsoft

    “The TRA team have supported Microsoft Australia in executing channel centric initiatives to accelerate the adoption of Windows 10, Microsoft security and address channel skills gaps. The team of Tim, Trevor and Mark bring creativity, insight and a diversity of perspective to complex channel issues, balancing channel pragmatism with strong client delivery outcomes.”