• Channel Strategy + Partner Services

    TRA are the region's leading channel advisory firm. We do research not just with vendors and customers but also with channel partners to build a 360 degree view of the market.

    Contact us to accelerate your strategy.

    Channel Strategy & Optimisation

    We work with many of the world's leading technology providers to help them optimise the effectiveness of their channel programs across Asia-Pacific.

    Some of our services include:

    • Channel research to generate unique insights into partner landscape.
    • Keynote presentations and facilitation of panels at partner events, sales kick-offs and leadership meetings.
    • Building target partner profiles to drive new partner acquisition. Creating long and short lists of potential partner candidates across Asia Pacific.
    • Development of original content including white papers and infographics for partners on market opportunities.
    • Design and facilitate partner advisory council meetings across Asia-Pacific.
    • Joint vendor-partner workshops to align teams, uncover new opportunities and accelerate growth plans.
    • Partner satisfaction program design and optimisation.

    Services for Channel Partners

    We provide consulting and advisory services for channel partners to help them better understand the markets they operate in and to optimise results. Some of our services include:

    • Market assessment, sizing and opportunity identification.
    • Market update presentations, leadership and company kick off presentations.
    • Strategy development and leadership workshops.
    • Competitive intelligence and differentiation.
    • GTM strategy and effectiveness, customer acquisition & retention programs.
    • Participation in (or help to establish) an advisory board.
    • Organisational design, optimising for evolving market conditions.
    • Operational processes.
  • Ben Johnson, General Manager Marketing & Strategy, Dicker Data

    "Mark and the team at Tech Research Asia are second to none when it comes to conducting and presenting evidence-based research. Their ability to derive actionable insights that resonate with their target audience has seen them become our go-to partner in their field. Mark's on-stage presence has captivated audiences at many of our events and his thought-provoking, data-driven discussions that challenge traditional thinking have been met with overwhelmingly positive feedback."

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