• Facilitation and Roundtables

    TRA are highly experienced facilitators, having conducted more than 500 sessions in the last 10 years ranging from industry panels, customer roundtables and advisory councils.


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    We are experienced facilitators of panel sessions and roundtables including customers (CxO), technology executives, and channel partners. We bring our insights from years of research and working with customers, partners and technology providers to be able to facilitate discussions and draw out interesting perspectives from participants that provide engaging content for attendees.


    TRA employs a proven end-to-end event methodology that includes pre-, during, and post-event actions to ensure the participants and sponsors receive optimal value from the experience.


    You can listen to some of our top tips for holding a roundtable event here. Or read more on a LinkedIn post by TRA founder  Tim Dillon here.

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    Panel Discussions

    We are frequently engaged in industry panels, both in person and virtually with a mixture of technology vendor staff, CxOs and senior IT decision makers, and partner executives. TRA executives are available to participate as panelists or as facilitators and we can offer guidance on the best types of questions to ask along with potential winning panel formats and types of guests. Contact us to learn more.



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    Advisory councils

    We help to design and facilitate customer and partner advisory councils across Asia-Pacific for technology providers including DELL, VMware, Microsoft and others.

    We use our experience and understanding of channel programs and partners and our skills as facilitators to ensure the forums are inclusive, engaging and focussed on delivering the right outcomes. We also do this for customer advisory panels.


    Large or small. Virtual or in-person.


    Watch TRA's Trevor Clarke moderate a fireside chat with industry personality Steve Baxter.


    Contact us to find out how we can help with your next event.

  • Charis Jamieson, Category Manager, Microsoft Australia

    "Mark moderated a group of industry Thought Leaders at our Partner Advisory Council, he challenged them in progressive and constructive way. The TRA content he provided was graded as the best the council has seen. The narrative Mark provides with the content is thought provoking, challenging and dives into areas that other analysts barely scratch the surface on."

    Bob Peebles, Managing Director - Strategy, Datacom

    "Datacom work very closely with TRA across a number of areas ranging from input into our group and local strategies, differentiation and expertise, new products and services development, and insights into Industry trends and metrics. Whilst we engage with several Industry analyst organisations TRA provide the most valuable insight into what is relevant for our market and focus in a way which not only informs our strategic directions, but which guide us in the complexity of investment priorities. Their knowledge and “easy to deal with “ attitude is second to none. Their team is specialised in the right areas of IT Industry current and future initiatives and the ecosystems that impact customer’s business outcomes. TRA are a very valuable partner to Datacom."

    Craig Somerville, Managing Director, Somerville Group

    "Somerville has been working closely with Mark for a number of years initially around his focus and skills on Industry analysis, developing our partnership to further draw on Mark’s broad industry knowledge, deep understanding of the channel ecosystem and business operations experience. More recently becoming a member of our Advisory board, Marks knowledge and experience are an invaluable addition to our organisation."