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The TRA Channel Podcast Episode 3: Round Table Events

Why the investment makes sense

We are big advocates of round table style events where peer groups get to have an intimate and confidential discussion on topics important to them. It's like gettting a university degree in a day and the relationship building is hard to match with other types of events. Sure the cost-per-lead may be higher than other engagement channels (although you can avoid the high-sticker-fees of event management companies), but you aren't just getting a lead and participants aren't just being sold to.