• Strategy Development

    TRA are experienced in strategy development and have worked with small and large technology providers to help develop and refine their strategies and support their execution in market.

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    Leadership + Planning Workshops

    We are experienced facilitators and can tailor a workshop or series of workshops with your teams as part of your strategic or annual planning process. We can do these in-person or utilising virtual platforms for remote teams or when travel isn't possible.

    We can cover a broad range of topics including market and opportunity analysis, technology trends, competitive landscape, buying behaviours, agile organisational design and more. Our workshops are based on a rigourous methodology born out of design thinking.


    We can also help to finalise the outputs for use in internal or external communications. Contact us to chat about projects we have completed recently.


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    Strategy Development

    We have a proven methodology for strategy development and have worked with companies from $10m in revenues through to $1bn+ ASX listed organisations as well as numerous global Technology companies. Our work encompasses everything from market analysis, opportunity assessment, competitive differentiation and GTM strategy.


    We can also "stress test" your existing strategy using our deep market and competitive understanding to validate your current assumptions and thinking.

  • Dominic O'Hanlon, CEO, rhipe Limited (RHP.ASX)

    "As an Australian publicly listed technology company, it is important that rhipe engages with the best independent experts to assess market trends, forecasts, and strategic developments across the Asia Pacific region. Over the past 12 months, rhipe has engaged with Tech Research Asia to bring this expertise. The TRA team has been very knowledgeable, skilful and professional, advising and counselling the rhipe Executive Team on potential strategic initiatives and challenges. I would highly recommend TRA to any technology company looking to build out their growth strategy in APAC."

    Angus Mansfield, Managing Director, xCentral

    "We engaged TRA to help us identify the right way to grow, whether that was through merger, acquisition, capital investment or a sale of the business. TRA was instrumental in helping us execute on a strategy that aligned shareholders and board members, targeted the right prospects, and culminated in a successful transaction with a large, multi-national organisation. TRA’s guidance and assistance not only led us to the right outcome, it also allowed us to continue running the business through the process until the transaction was completed. To say that TRA added value would not adequately sum up the experience we had with them."

    Carlos Gouveia, General Manager – Vic/Tas, Data #3

    "The last two years have brought on great uncertainty. Checking our assumptions and getting insights on where the market was moving was vital to our planning. Mark and the team from Tech Research Asia provided us with unbiased research insights that helped shape our region strategy and focus. Mark’s presentation to our team on these insights elevated their confidence with thought provoking observations and a very engaging style. TRA is a key input into our ever adapting strategy.”

    Bob Peebles, Managing Director - Strategy, Datacom

    "Datacom work very closely with TRA across a number of areas ranging from input into our group and local strategies, differentiation and expertise, new products and services development, and insights into Industry trends and metrics. Whilst we engage with several Industry analyst organisations TRA provide the most valuable insight into what is relevant for our market and focus in a way which not only informs our strategic directions, but which guide us in the complexity of investment priorities. Their knowledge and “easy to deal with “ attitude is second to none. Their team is specialised in the right areas of IT Industry current and future initiatives and the ecosystems that impact customer’s business outcomes. TRA are a very valuable partner to Datacom."

    Chris Marshall, Managing Director, blueAPACHE

    “We were introduced to TRA by one of our key vendors when we were looking for some help with market insights related to 2 new solutions we were looking to bring to market. TRA were able to quickly understand what we were trying to do and brought solid, evidence-based data about the market, buying behaviours and competitive landscape that allowed us to be more confident in our decision making for these new ventures.”