• SMB Market Research + Consulting

    Small and medium size businesses make up the vast majority of organisations in every Asia-Pacific country. Indeed, they comprise over 97% of companies, but size is only one factor. TRA's extensive research into SMB demographics, technology adoption, buying journeys, and spending helps you understand the bigger SMB picture, including the nuances and details of market opportunities and succesful approaches to customer success. There are significant opportunities for vendors and channel partners, but few have mastered the market. TRA is the leading SMB technology analyst firm in the Asia Pacific region.

    Contact us to find out how we can help.

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    SMB Channel Analysis

    The channel is often a critical means to reaching and successfully engaging SMB clients across Asia Pacific. TRA works with vendors and channel partners to understand which types of companies - traditional IT providers and non-traditional players - can comprise a succesful strategy. We offer:

    • Development of long- and short-lists of candidate partners to recruit based on modern segmentation approaches
    • Optimal partner profiles
    • Detailed profiles of candidate partners
    • Analysis of the speed, difficulty, and likely return of partner recruitment using TRA's proven methodology
    • Development of tools and content to help educate and empower partners, including profitabilty studies and insight reports, videos, and infographics
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    SMB Market Research + GTM

    TRA has conducted extensive research into the many SMB markets across Asia Pacific. Our services include:

    • Demographics - how many SMBs, in what locations, and in what industries.
    • Market Sizing - end-user spending by size, industry, technology, and location.
    • Customer Journey Mapping - buying triggers, sources of decision making influence, preferred channels for purchasing, future intentions and requirements.

    A recent project with AWS involved investigating SMB markets across Asia Pacific including in Japan, ASEAN, ANZ, Korea and India. This work helped shaped a signficant investment in new channels for SMB technology purchasing as shown here and here.

  • Podcast

    Listen to TRA directors discuss the SMB opportunity across Asia Pacific and SMB tech in 2021