• Merger, Acquisition and Board Advisory

    TRA principals are senior executives, former CEOs and board members and have advised the boards of many of the region's foremost technology providers. We can help with strategy development, market understanding, competitive differentiation and understanding and assistance with merger and acquisition strategies.

    Contact us to find out how we can help.

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    Board Advisory

    TRA are regularly engaged by the Boards and executive teams of technology providers of all sizes across the region. Our team includes board level executives and former CEOs experienced in working with boards, leadership teams, private equity firms and publicly listed organisations. Some of our services include.

    • Market update presentations including opportunity and competitive analysis.
    • Review of current company strategy vs. market opportunity.
    • Participation in advisory boards.
    • Strategy development and workshop facilitation.

    Contact us for more information on how we can add value to your board and executive meetings.

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    Merger and Acquisition

    We help organisations looking to sell their business or find investment partners to take them to the next growth stage. We track M&A transactions in the market and can provide guidance on valuation to help business owners decide on the right growth path. In some cases this means taking a long term approach and we have worked with many businesses for extended periods, often years, to help them get ready for a sale, including identifying key strategic initiatives that drive enterprise value.


    If it is the right time to sell, we can manage the process end-end including IM and dataroom development, and with a database of more than 25k IT providers across the Asia-Pacific region including 5k+ in ANZ we can quickly identify the right buyer that meets your criteria.


    We also help companies looking to grow through acquisition, utilising our database to build a list of qualified targets for acquisition using criteria including revenue, staff, segment, geography, skills and solutions and organise introductions, qualification and commercial due diligence.


    Contact us for a confidential discussion.

  • Dominic O'Hanlon, CEO, rhipe Limited (RHP.ASX)

    "As an Australian publicly listed technology company, it is important that rhipe engages with the best independent experts to assess market trends, forecasts, and strategic developments across the Asia Pacific region. Over the past 12 months, rhipe has engaged with Tech Research Asia to bring this expertise. The TRA team has been very knowledgeable, skilful and professional, advising and counselling the rhipe Executive Team on potential strategic initiatives and challenges. I would highly recommend TRA to any technology company looking to build out their growth strategy in APAC."

    Angus Mansfield, Managing Director, XCentral

    "We engaged TRA to help us identify the right way to grow, whether that was through merger, acquisition, capital investment or a sale of the business. TRA was instrumental in helping us execute on a strategy that aligned shareholders and board members, targeted the right prospects, and culminated in a successful transaction with a large, multi-national organisation. TRA’s guidance and assistance not only led us to the right outcome, it also allowed us to continue running the business through the process until the transaction was completed. To say that TRA added value would not adequately sum up the experience we had with them."

    Bob Peebles, Managing Director - Strategy, Datacom

    "Datacom work very closely with TRA across a number of areas ranging from input into our group and local strategies, differentiation and expertise, new products and services development, and insights into Industry trends and metrics. Whilst we engage with several Industry analyst organisations TRA provide the most valuable insight into what is relevant for our market and focus in a way which not only informs our strategic directions, but which guide us in the complexity of investment priorities. Their knowledge and “easy to deal with “ attitude is second to none. Their team is specialised in the right areas of IT Industry current and future initiatives and the ecosystems that impact customer’s business outcomes. TRA are a very valuable partner to Datacom."

    Craig Somerville, Managing Director, Somerville Group

    "Somerville has been working closely with Mark for a number of years initially around his focus and skills on Industry analysis, developing our partnership to further draw on Mark’s broad industry knowledge, deep understanding of the channel ecosystem and business operations experience. More recently becoming a member of our Advisory board, Marks knowledge and experience are an invaluable addition to our organisation."