Indeed, there will always be differences and similarities between markets, especially in a diverse region such as the Asia Pacific. It is important to remember that this is as true when comparing Japan at a country-level to other places in the world, as it is when comparing the many markets (city-based, industry, size, etc) within Japan. To be sure, while there are stark differences when doing a country-level comparison in this region, often city-level reviews show many common traits. Tokyo and Hong Kong share many common characteristics, whereas, comparing China to Japan reveals many differences in maturity. The point being, that we need to test our assumptions about Japan as many stereotypes simply do not hold true when put to the microscope.