GTM + Content - Tech Research Asia

Go-To-Market + Content Development
We specialise in optimising and accelerating go-to-market initiatives with services ranging from customer and CxO research and original content development including white papers, case studies, video testimonials, webinars and more. Contact us to see how we can help to accelerate your GTM activities.
Go-To-Market
We work with technology vendors and channel partners to help them align and optimise their Go-To-Market strategies and investments to maximise effectiveness in their target markets. Some of our services include:
Identification of key target markets including sizing if needed.
Market research to generate unique customer or partner insights.
Customer acquisition and retention program development or refinement.
Competitive review and analysis of key differentiators.
Building out customer messaging and testing messaging in market.
GTM strategy and effectiveness, ratios and role of sales, marketing, customer success etc.
Organisational design, optimising for evolving market requirements.
Connecting you with potential partners
Content development
We can develop a wide range of original content including:
White papers, short and long form.
Content and presentations for customer and partner events.
Webinars and CxO panel sessions (present and/or facilitate).
Case studies; written and/or video based.
Blog posts - TRA or client branded.
Customer video testimonials.
Infographics for social media marketing.
Podcasts
Custom account-based reports and presentations.
Contact us to see more examples of our recent work.
Services for Partners
We also provide go-to-market services for partners to help them identify and target opportunities with unique and compelling content:
White papers, short and long form.
Content and presentations for customer and partner internal events.
Webinars and CxO panel sessions (present and/or facilitate).
Case studies; written and/or video based.
Blog posts - TRA or partner branded.
Customer video testimonials.
Infographics for social media marketing.
Podcasts.
Contact us to see more examples of our recent work.
James Henderson, Editorial Director of Asia Pacific and Middle East, IDG Communications
TRA is a standout research partner for Channel Asia across Asia, demonstrating unrivalled knowledge of the local market and a sharp understanding of both customer (end-user) and partner (channel) priorities. This joint expertise is rare for any analyst firm and demonstrates a vast array of specialisation from all aspects of the technology spectrum, whether the ecosystem approach of vendors, distributors and channel partners or the future investment plans of end-users – or both.
TRA is a also master at going beyond surface-level insights to provide crucial in-depth context when presenting data and advising the market – recognising that general commentary stating the obvious is no longer a credible source of information. Knowledge spans the entire technology stack – from hardware to cloud – and is shaped by the delivery of pragmatic guidance and realistic advice with analysts aware of the day-to-day realities of the market. TRA is a one-of-a-kind research firm backed with a credible, strategic and collaborative approach to partnering... an important voice of authority in a crowded market.

Julie Chenu Simon, AWS ISV Partner Marketing Manager
"Trevor and the team at TRA are able to cut through the noise in the IT industry, with actionable market research and compelling content. They know the market and our audience across Asia Pacific - delivering content and presentations that were frequently our best performing assets. TRA are easy to work with, flexible, and high value for money. I would recommend them to anyone looking for market research and content in Asia Pacific."

Colleen Ast, Principle Field Marketing Manager - Enterprise, APAC, Nuance Communications
"Trevor and the team at TRA area a valuable great wealth of knowledge for any strategic initiative across APAC and should be your preferred partner. Having worked with Trevor and Tim across a number of research projects and events, I'm impressed with their deep expertise, professionalism, cost efficiency and peer network. They truly have a client focus that only a boutique agency can bring and I look forward to working with them again in the future."

Contact

Go-To-Market + Content Development

Go-To-Market

Content development

Services for Partners

James Henderson, Editorial Director of Asia Pacific and Middle East, IDG Communications

Julie Chenu Simon, AWS ISV Partner Marketing Manager

Colleen Ast, Principle Field Marketing Manager - Enterprise, APAC, Nuance Communications