For vendors: we help you change from legacy channel programs to a more agile model that embraces the changes happening in the market to get more for your channel spend and efforts. We'll take you through our channel consulting framework to identify gaps and opportunities and help you implement the necessary change. We also help you to get closer to your customers and partners with our advisory boards and learn what they really think about your organisation.

For channel leaders: we help you understand the shifts happening in the market and help you set sail on a modernisation journey for your business.

The market is changing. Customer preferences and buying patterns are shifting. We help you understand the market and engage it better with robust research methodologies, data-driven insights, and compelling content. We undertake quantitative surveys, qualitative interviews and focus groups, and desk-based research. We produce great content that is consistently the best rated campaigns for our clients.

We also love talking. We thrive on educating and engaging audiences large and small with great presentations and peer discussions. From keynote presentations at large trade and industry summits, to intimate peer roundtable lunches or even one-on-one sessions, TRA speakers and events ensure you and your audience receive top value every time.