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The New Technology Channel Partner

Establishing your value in a changing market

Mark Iles from Tech Research Asia recently presented at Schneider Electric’s annual Partners Conference in Sydney on the topic of “Establishing your value in a changing market”. The presentation was a forward looking perspective on what the Partner of the future will look like and was based on research from a recent study conducted by TRA in conjunction with CRN of over 500 customer, partner and vendor organisations across Australia. The research examined how changing buyer behaviours will cause a re-alignment throughout the existing customer-partner-vendor ecosystem and ultimately lead to a new breed of partners emerging in the market. To access the video of the presentation below you will need a password. Click on the button and we'll forward it to you.