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IT Channel Partner of the Future

A TRA presentation

Mark Iles from Tech Research Asia presented to Telstra's Business Centre Partners in Melbourne on the topic of “Partner Transformation". The presentation was a forward-looking perspective on what the Partner of the Future will look like and was based on research from a recent study conducted by TRA in conjunction with CRN of over 500 customer, partner and vendor organisations across Australia. The research examined how changing buyer behaviours will cause a re-alignment throughout the existing customer-partner-vendor ecosystem and ultimately lead to a new breed of partners emerging in the market.