We often get asked by leaders in the Asia Pacific IT channel community whether they should look at engaging with analyst firms. Our short answer is usually a resounding "yes". But the longer answer is that it really depends on what you are trying to do and which firm you are thinking about. Not all of them do the same thing and many have different approaches.
In this episode of the TRA Channel Podcast: What's the Opportunity? we look at some of the things you should and shouldn't do when interacting with analyst companies.
We would love to hear your thoughts and opinions on the matter (especially from our fellow analysts and those that have experienced such interactions!).